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Product details
File Size: 23804 KB
Print Length: 356 pages
Page Numbers Source ISBN: 0128023082
Publisher: Morgan Kaufmann; 2 edition (July 12, 2016)
Publication Date: July 12, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01IIXZVU4
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#358,241 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Whether you're conducting large sample research projects or small ones, "Quantifying the user experience" is the most comprehensive and pragmatic statistical handbook I've seen that systematically explains various statistical methods for drawing reliable conclusions or determining the optimal sample sizes. Great resource for conducting surveys, A/B tests or (and here they really shine) small sample usability testing projects.Rather than starting with a description of various statistical theories, the authors begin with specific user research scenarios and then introduce the theoretical methods they feel most suitable for planning or analyzing these scenarios. They don't shy away from sharing their pragmatic preferences for particular methods, based on their own experience working in the field.I find the book useful also beyond user experience testing scenarios - it is a great resource for any user-oriented research, including various types of marketing research.
I've been waiting for a book like this for a long time. Most of my user research consulting work is qualitative, but I'm periodically faced with running benchmark usability studies or designing other quantitative user research projects that involve inferential statistics. No more dusting off old college stats textbooks. This book and its Excel and R Companion book are a one-stop shop for determining appropriate quantitative research methods and statistical tests to use in UX work. The authors draw many practical examples from usability studies, tie statistical theory together with practice when using small sample sizes, and even include a crash course in statistical concepts as an appendix. I've been a fan of Jeff Sauro's website for several years now and am very pleased that he and Jim Lewis have authored this exceptional resource.
This book is one of my most used resources and does an excellent job explaining some of the statistical concepts ALL ux researchers should be aware of. It also uses some of the more recent statistical tools, analysis, and procedures and I would consider it quite accurate and up to date. This is a must have for Quant UX researchers!
Extremely valuable book. Will be useful for practitioners and managers of user experience. I've been practicing user research for two decades and a book like this is long overdue. The authors cover the foundations of quantitative user research and present a number of leading edge ideas. They present complex formulas in a way that allows those with just basic skills in statistics to still leverage the techniques presented. They even show you the back of the napkin math on the back of a napkin!The decision maps for application of specific techniques and the discussion of statistical controversies will be particularly useful for intermediate practitioners. Also, there are copious references which provide for additional learning, reference, and citations to apply to your own research.
Quantifying the User Experience - Practical Statistics for User Research has been instrumental in my thesis and dissertation related to ERP usability analysis. Sauro and Lewis combine to bring real work pragmatic examples of methods for analyzing data esp., as it relates to small populations of data - often what you have as you process your experiments. The information is laid out very clearly, with examples of usability statistical operations throughout the book. I highly recommend this book to anyone doing usability research and analysis.
So far it has been great. I enjoy how the book is organized by questions rather that vague- all encompassing topic. Everything you read has an example. The one downside is that the book and workbook constantly reference an excel calculator that is about $400. I hate to say things are overpriced, but It is way out of the range of any student learner. I won't let it get me down though, still a great book
Very practical and useful for everyone involved in UX statistics
Great book. Glad to add it to my UX book collection.
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